Interbike Blog

Troy Lee Designs Media Event

 

Yesterday Troy Lee Designs held a media event at their Laguna Beach design studio/ retail store to introduce their new mountain bike helmet. I had never been in the store prior to this visit and was quite impressed by history of bikes both motor and mountain adorning the shop walls. With quite a few members of the media there to hear the announcement the press conference kicked off Craig “Stickman” Glaspell, Troy Lee’s Sports Marketing Director welcoming the crowd and introducing their team of designers who worked tirelessly on this new helmet who went into great detail from R & D to pointing out the custom accents that make this a Troy Lee helmet.

The shop was filled with Troy Lee’s designers and team riders like Eliot Jackson, Brandon Semenuk, Logan Peat and Aaron Gwin. The helmet will not be able to be shown to the public outside of those lucky few of us who were at heartbeat of Troy Lee Design yesterday morning for about a week but keep an eye and ear out to catch a glimpse of this beauty.

 

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Eliot Jackson, Leigh Donovan and Arron Gwin right before the show was about to begin.

Eliot Jackson, Leigh Donovan and Arron Gwin right before the show was about to begin.

MB Sports Marketing Director Craig "Stickman" Glaspell kicking the press conference off.

MB Sports Marketing Director Craig “Stickman” Glaspell kicking the press conference off.

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Logan Peat, Scott from Red Bull Media House, Cam Zink and Derek from Bike listen to the news.

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Jeremy K , Head Designer for MB Clothing at Troy Lee

Jeremy K , Head Designer for MB Clothing at Troy Lee

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Troy Lee himself

Troy Lee himself

McQueen

McQueen

Brandon Semenuk, Leigh Donovan and Logan Peat.

Brandon Semenuk, Leigh Donovan and Logan Peat.

Cam Zink and Derek from Bike

Cam Zink and Derek from Bike

Stickman talking with the President of The Red Bull Media House Scott Bradfield.

Stickman talking with the President of The Red Bull Media House Scott Bradfield.

Aaron Gwin, Eliot Jackson and Grizz talk theory after the press conference.

Aaron Gwin, Eliot Jackson and Grizz talk theory after the press conference.

Mike the helmet fit specialist for Troy Lee discussing the new product with Interbikes Justin Gottlieb and Nicole from Bicycle Retailer.

Mike the helmet fit specialist for Troy Lee discussing the new product with Interbikes Justin Gottlieb and Nicole from Bicycle Retailer.

Logan Peat getting his bike ready to go.

Logan Peat getting his bike ready to go.

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The Hog right past the front door.

The Hog right past the front door.

Eliot Jackson and Interbikes Leigh Donovan

Eliot Jackson and Interbikes Leigh Donovan

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