Yesterday Troy Lee Designs held a media event at their Laguna Beach design studio/ retail store to introduce their new mountain bike helmet. I had never been in the store prior to this visit and was quite impressed by history of bikes both motor and mountain adorning the shop walls. With quite a few members of the media there to hear the announcement the press conference kicked off Craig “Stickman” Glaspell, Troy Lee’s Sports Marketing Director welcoming the crowd and introducing their team of designers who worked tirelessly on this new helmet who went into great detail from R & D to pointing out the custom accents that make this a Troy Lee helmet.
The shop was filled with Troy Lee’s designers and team riders like Eliot Jackson, Brandon Semenuk, Logan Peat and Aaron Gwin. The helmet will not be able to be shown to the public outside of those lucky few of us who were at heartbeat of Troy Lee Design yesterday morning for about a week but keep an eye and ear out to catch a glimpse of this beauty.