Interbike Blog

Should I Stay or Should I Go?

No, I’m not reminiscing about the Clash and their great song. But it is the time of year when people start thinking about whether they plan to go to Interbike. We know it’s a big decision for many retailers, and we want to make sure you have as much insight as possible as early as possible to help guide you. Of course, we want everyone to come to the celebration, but we know that there’s got to be a return on the investment that you make to attend. For many of you who may have stopped coming at some point, we would love to have you reconsider based on what we’re bringing to this year’s show.

Last year was a milestone for Interbike beyond just being a 30-year anniversary celebration. The 2011 show brought more energy and more momentum than we’d seen at Interbike in many years. Dealers and exhibitors universally agreed that Interbike once again lived up to its role as the industry’s premier event. Our goal for 2012 is to take all of that positivity and build on it. Many of the favorite initiatives from last year’s show will be back and will be even stronger, but look for some fresh additions for this year.

More Education
Every year dealers tell us they want more education on relevant topics to help them improve their businesses. Working together with the NBDA, we will be investing heavily in growing the educational content. Look for higher-level topics from engaging speakers. Also plan on being stopped in your tracks by dynamic on-floor seminars happening throughout the day on our street-level stage.

Industry Breakfast
For the first time, we will be hosting an industry breakfast for attendees and exhibitors on Wednesday morning before the show opens. Not only will we satisfy your morning hunger for great food and coffee, but we’ll also deliver an important message from a keynote speaker that will set the tone for an exciting week of activities.

The Lab
This new destination at Interbike is where new ideas and technologies are born and the next superstar companies are discovered. The Lab is the incubator for the next big innovations in cycling and a showcase for you to unearth exciting new products that will add to your bottom line and engage your customers. Celebrate the startups and find your next profit maker in this new product section. This is a big part of why you come to the show.

Enhanced lounges, new pavilions, more fashion, bigger celebrations
The on-floor lounges were an overwhelming success in 2011. Look for bigger and better areas in 2012: an expanded Urban Yard by Chrome Industries and Raleigh Bicycles; the new Triathlon Pavilion presented by the Triathlon America association; the pumped up BMX Zone guided by some of the sport’s leading brands; and an enhanced women’s lounge thanks to the OIWC. You can also expect better food options, a new beer Pub hosted by Raleigh Bicycles, and more fashion shows for all styles of apparel.

Viva Bike Vegas Gran Fondo
Stick around for one of the most unique Gran Fondos in the nation on Saturday morning. Take in the sights of Las Vegas and surrounding areas such as the Strip, Red Rocks Canyon and ride over Hoover Dam on beautiful 100 or 65 mile routes. Who says Las Vegas isn’t bike friendly?

This is just a taste of what we’re delivering to you at Interbike 2012. Show favorites such as CrossVegas, the Sinclair Party, Interbike’s industry party, the Tour de Lake Mead industry ride, and much, much more are all returning and round out an action-packed week.

So save the date, make your plans, and come celebrate all things cycling!

Posted In: BRAIN Column, Interbike

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