One of the coolest features of our upcoming IBD Summit conference for bike retailers is the opportunity to take a rare tour of Easton-Bell Sports’ Helmet Design Center. Also know as “The Dome,” the center is where EBS helmet brands Bell, Giro and Ridell are designed, prototyped and tested.
Attending retailers will have the option of taking one of three tours of their facility on Tuesday, April 17. Easton-Bell is also sponsoring airport shuttles from San Jose Airport that will stop in Scotts Valley for the tour on its way to the Summit’s host hotel in nearby Monterey, California.
EBS sent us a video this morning giving us a quick preview of what retailers can expect to experience on the tour. After watching this, I can’t wait to see it myself.
On a similar note, we’re working with our friends at Fox Racing Shox who will be offering attending retailers a tour of their suspension factory in Watsonville on Friday of that week.
For more info on the inaugural IBD Summit, visit www.theibdsummit.com