Interbike Blog

SRAM’s pART PROJECT at Interbike

While there’s no shortage of things to see and do at Interbike this year, this is one that I’m super excited to see: The SRAM pART PROJECT.


SRAM gave 50 artists a box full of 100 components and asked them to create something with them. The finished pieces will be put on display at Interbike and then at a gallery in Chicago in October after which they will be auctioned off to benefit World Bicycle Relief.

Here’s a video short of one of the artists working on his creation:

Look for the pART PROJECT display lining the main aisle on the Street Level of the show next week – make sure to check it out.

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