We’re proud to announce that longtime industry veteran, Pat Hus, will be leading Interbike in the newly created position of managing director. Pat will bring a wealth of industry experience to Interbike with a career that has included executive, sales and marketing leadership roles at Cannondale, American Bicycle Group, Titus Cycles and, most recently, at Easton-Bell Sports.
Pat had some great comments about Interbike as he prepares to take the reigns of the bike industry’s annual gathering:
“Interbike is much more than just a tradeshow in Las Vegas in September in my mind. It’s really the hub of the market. With consistently solid attendance levels and the huge interest from the media, Interbike is truly the global center of the cycling world each September. I’m looking forward to working with show director, Andy Tompkins, and the whole team to create an even more relevant and compelling event going forward.”
Pat will use his vast experience on the manufacturing and supplier side to better connect with brands to help establish ways to make Interbike and OutDoor Demo provide even more value and be a more positive impact on the businesses of our exhibitors. Pat also has strong and deep relationships with retailers – both nationally and internationally – and will use those lines of communication to keep bringing a broad range of the best retailers to the show.
Read the full press release by clicking the read more link below.
Industry Veteran Pat Hus Takes Lead Role for Interbike
As Managing Director Hus aims to closer align the 30-year show with both retailer and supplier needs
SAN JUAN CAPISTRANO, Calif. – May 4, 2011 – Interbike, the largest cycling trade show and outdoor demo event in North America, announces the addition of Pat Hus to its team as the show’s Managing Director effective June 1. In this newly created leadership role, Hus will work closely with Show Director Andy Tompkins, and the entire Interbike team to evolve both the brand and show in an effort to expand its reach and role within the industry.
“Interbike is much more than just a trade show in Las Vegas in September in my mind,” said Hus. “It’s really the hub of the market. With consistently solid attendance levels and the huge interest from the media, Interbike is truly the global center of the cycling world each September. I’m looking forward to working with Andy and the team to create an even more relevant and compelling event going forward. Additionally I’m excited to start exploring new avenues to expand Interbike’s role in the industry. There are a number of challenges facing the bicycle market right now, but there is even more opportunity out there. It’s going to require a lot of listening and a lot of creativity. I can’t wait to roll up my sleeves and get started.”
Hus brings a wealth of industry experience to the team with a 30-year career that has included executive level positions at Cannondale Bicycle Corporation, American Bicycle Group, Titus Cycles and, most recently, Easton-Bell Sports. With strong relationships on both the retail and supply side of the business, Hus hopes to bring the two groups closer together through the show and other new vehicles.
“We felt strongly that we needed a cycling industry veteran like Pat on the team to lead Interbike to the next level,” commented David Loechner, president of Nielsen Expositions. “Pat’s experience from the supply side and his deep relationships throughout the industry will complement Andy’s show experience and will form a very powerful partnership for Interbike. Interbike is the most important event for Western Hemisphere suppliers and dealers and we are dedicated to growing the value of the brand for the entire industry.”
In addition the company recently hired Elayna Caldwell, previously the marketing manager at Fox Racing Shox, to fill the newly created Marketing Director position, and long-time employee Rich Kelly was promoted to Brand and Communications Director (Click here for release).