I think we all know who wins all the annual “commuter challenges” put on by various media companies. Here’s NBC’s Today Show’s “Ditch the car for a healthy commute” challenge for this year with Al Roker turning the pedals (on a folding bike!), Matt Lauer taking the subway and a bus and Meredith Vieira braving the New York City streets in a car.
It’s a decent show of the common sense aspect of using a bike to get to work. They even have an “expert” on who highlighted some important stats such as how most Americans live within 5 miles of work. The focus is more on the health benefits, but I’ll take whatever positive mention of cycling the mainstream media give us.
Self Magazine, featured in the video, has a “Biking Guide” up on their site with tips and product suggestions for new cyclists.
Also interesting to note that near the beginning, Roker says it’s time to “break out the Schwinn” when referring to bikes. I wonder if “break out the Trek (or Specialized) would mean more to people under 40?