Interbike Blog

Levi Leipheimer discusses Twitter at Sea Otter

Just back from the Sea Otter Classic. If you’ve ever been but missed it this year, you really missed some unbelievable Monterey weather – absolutely gorgeous. Felt a little like we were at Bootleg Canyon in September.

I was up there for two reasons, one was to attend and present at the annual Bicycle Leadership Conference on the topic of social media marketing. I’ll be posting about that soon. The other reason was to meet with members of the industry to see how things are going and to try to capture some interesting video interviews with my new good friend, videographer/producer Markus Neuert of Cyclefilm.

So in the first of many videos we’ll be posting up, here’s one that ties both reasons together as we checked in with Levi Leipheimer about his use of Twitter.

Follow us on Twitter:
Levi: @levi_leipheimer
Me: @interbike
Cyclefilm: @cyclefilm

Posted In: Cycling, Industry News, Video

1 Comment

  1. Levi is correct about getting people more interested in the sport. It’s hard to relate and I’m a long time rider. When I’m able to read about what’s going on while they are racing it give me more reason to follow the event.

    One suggestion of mine would be that cycling needs to the riders name on the jersey. Maybe down the side panels so those of us watching know who is riding by.