Immitation is the sincerest form of flattery, right?
Despite the blatant use of our name and logo, Interbike and Nielsen Business Media are in no way involved with this event announced last Friday. An official statement will be coming shortly, but just wanted to get that out of the way for everyone reading the news this morning.
Update Feb 24: In the comment below from Simon Head of the organizers of the new Melbourne bike show, you can see that they have decided to re-brand the event as Ausbike Australia. Best of luck to them in their new venture!
Trade publication articles on this development here: