Interbike Blog

OutDoor Demo East!

In busy planning mode for our new OutDoor Demo East event in Providence, Rhode Island right now. Can’t wait to get back to my New England roots for a week. Such an awesome bike culture back east that sometimes gets overlooked by the mainstream bike media. Great clubs, teams, events, associations, manufacturers, people, scenery and passion for cycling.

Hearing from some of the exhibitors who will be at the event about some of their plans and it seems like no one is holding back and this will be a great event with lots of bikes and gear to try out. Jamis plans to bring no less than 40-50 models of bikes. Specialized just signed up to exhibit. Chris King should be showing their new bottom brackets and brown anodizing that was a big hit out West two weeks back. Haro, Masi, Storck, Giant, Scott USA, Santa Cruz, KHS, Felt, Zipp and BMC, to name a few, are all top brands that will be showing their lines and bikes to East Coast dealers. Regional suppliers Cannondale, Mavic, Pedro’s, Thule and Downeast will be their representing the best in Northeast bike and gear innovations. Civia, Salsa, Kuota, Fuji, Fox Racing Shox, Niterider… the list goes on. This event is the real deal.

I’m planning to head east a bit early to visit some shops in New England before the Demo. Shame I’ll have to miss the Gloucester Cross race this weekend. Last time I went to that race was back in 2000. Richard Fries and Chris Zigmont of Pedro’s are still the announcers and they are a treat to listen to while enjoying some tough New England style cross racing. Richard was the host of Good Morning Interbike and announced at CrossVegas and the USA Crits Finals at Interbike this year, by the way.

I also just learned that the Boston Bike Film Festival will be going on in Harvard Square the Friday and Saturday night prior to the Demo. I’ll probably be staying with some friends in the Boston area prior to Providence and I’d love to go to the festival. Wow – just noticed that the Head of the Charles is that same weekend. Will be hard to avoid, of course, but would love to see a bit of that since I raced there in ’91 (6th place in the Club 4′s, by the way).

We really want this event to take off and become a real fixture on the east coast calendar. We see a lot of potential to build this into something bigger than just a trade-only event and really tap into the regional bike culture. I hope that East coast retailers see what we are trying to do for them in creating this event. We know that the expense of sending your staff out to Vegas each year is not trivial and a few of you have had to choose not to attend because of the cost or to just send the owner or buyer. So much of Interbike and the Demo are a real benefit to all staff members to get them up to speed on the latest gear and industry knowledge. This is the real reason for OutDoor Demo East: get as many of your buyers, mechanics, sales and staff members to ride the latest in bikes and cycling gear, learn from the SRAM and Mavic technical clinics, educate yourselves at the NBDA’s Super Seminars at ODDE and meet the people behind the brands.

Interbike and some of the best companies in the industry are placing a first-class trade event in your own backyard – take advantage of it! Let’s see the best East Coast, New England and Mid-Atlantic shops in Providence on the 21st and 22nd! Prove us right that the East Coast is worthy of its own trade event! If you’ve skipped a few Interbikes or sent less staff because of travel costs or timing, here’s your chance to reconnect with the best in the industry. We’re all looking forward to seeing you there!

1 Comment

  1. Have been unable to register for the Easy Coast Outdoor demo. Do not have levle 8 falsh player in my computer. Still want to attend. OIf I drive to Roger Wiliams Park the day of the event can I still get inti the venue?

    Greg Honn
    Milano Sport
    Greenwich, Ct.06836
    203-869-9735