I’ve been enjoying following the news of the Humana/Bikes Belong Freewheelin’ campaign at the Democratic National Convention this week. This is a great effort and undertaking, but I have to admit that I was pleasantly surprised by the seeiming success of the program so far. Along with the large orchestrated rides with big names like the mayor of Denver, they’re claiming to have seen their loaner bikes already cover over 12,000 miles of Denver streets over the first two days of the program. That’s pretty impressive. Our Lance Camisasca is working with them in Denver this week and I can’t wait to hear from him how it all went.
Along with that good news, I’m constantly surprised by all the new advocacy groups that seem to keep popping up. Mattew Modine, the actor, was featured on the Freewheelin’ blog signing out a bike to use on a ride in support of the group that he works with called Bike For a Day. Here’s a brief excerpt from their website:
- A fun, open and proactive invitation designed to inspire individuals, communities, governments and corporations to take a step towards solving the current environmental issues.
- A global initiative bringing together people who choose to ride a bicycle rather than use gas-powered motor vehicles, immediately reducing their carbon footprint.
- Supports organizations that restore and protect our environment and make biking safer and more accessible for everyone.
BICYCLING CAN HELP CHANGE YOUR WORLD
The BFAD website says that they plan to launch on September 20, 2008. I wish them all the best in their efforts.
You can also follow Freewheelin happenings via Twitter.